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Content Marketing

White Papers

Establish subject-matter expertise around key industry topics.

White papers are a great way to provide content that is a persuasive, authoritative, in-depth report on a specific topic that presents a problem and provides a solution. They are decision-aiding pieces used in the buying cycle to inform and persuade based on unbiased facts; not a sales pitch. It’s a good way to showcase a company’s expertise and thought leadership on a topic relevant to their business.

Product Value Proposition:

  • End-to-end program management of a 2-page white paper, including topic discovery, content development, design, and production
  • Experienced subject-matter experts work closely with you during the content creation process to ensure messaging is on target
  • Can include text, images, graphs/charts, embedded links, and a sidebar with existing client content (e.g. testimonials or case history)
  • Client owns the content asset and can use it across various content marketing initiatives

Our sales team will work with you to deliver marketing solutions designed to help you reach your unique goals.